Inside Montreal’s Gamerella, the World’s Longest-Running Inclusive Game Jam
Gamerella, the longest-running inclusive game jam globally, celebrated the culmination of its first mentorship program with an arcade event in Montreal. Founded in 2013, Gamerella aims to welcome women and other marginalized communities into the gaming industry. This initiative is part of a broader effort to address diversity and inclusivity issues in gaming, a sector traditionally dominated by male participants.
Gamerella’s Mission and Growth
Gamerella was co-founded by Gina Hara in Montreal to create a more welcoming environment for women and other underrepresented groups in the gaming industry. Initially focused on women, the event quickly expanded to include people of color, those from rural areas, and the LGBTQ+ community. Hosted annually at Concordia University, the game jam provides a supportive space with mentors and workshops designed to eliminate barriers for newcomers.
Over the years, Gamerella has evolved significantly. The addition of a support worker transformed the event, allowing organizers to focus on inclusivity and participant well-being. The team has grown, and many past participants have returned as mentors, contributing to a cycle of support and growth.
Industry Context and Competition
Game jams, like Gamerella, are short, intensive events where participants create games from scratch, usually over a weekend. These events have become popular for their accessibility and community-building potential. Gamerella stands out by focusing on inclusivity and providing mentorship, addressing systemic barriers in the gaming industry.
During the pandemic, Gamerella adapted by launching a global virtual jam, attracting participants from 32 countries. This move highlighted the organization’s commitment to inclusivity and its ability to adapt to changing circumstances. The mentorship program, launched in 2025, further underscores Gamerella’s dedication to fostering a more diverse gaming community.
Implications for the Gaming Industry
Gamerella’s efforts reflect broader trends in the gaming industry, where diversity and inclusion have become critical issues. The organization’s success in creating a supportive environment for marginalized groups demonstrates the potential for similar initiatives to drive change across the industry.
Funding remains a challenge for Gamerella, as it does for many non-profits. The Canada Media Fund has provided crucial support, but securing sustainable funding is an ongoing concern. The organization’s commitment to paying participants and mentors underscores its dedication to equitable practices.
Looking ahead, Gamerella plans to continue its mentorship program and explore new initiatives like the arcade event. These efforts aim to provide opportunities for participants to showcase their work and potentially secure employment in the industry.
For more information on Gamerella and its upcoming events, visit Gamerella’s website. The annual game jam will take place in November, with the Ludodrome experimental games showcase scheduled for June in Montreal.
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