Bluesky has released its first transparency report, highlighting significant growth in user activity and a rise in moderation and legal demands. The report documents the actions of its Trust & Safety team, compliance efforts, and the impact of its automated systems. This comes as Bluesky, a competitor to platforms like X and Threads, experienced a 60% user growth in 2025, reaching 41.2 million users.
Company Overview and Growth
Bluesky, a decentralized social media startup, has seen rapid expansion, with users generating 1.41 billion posts in 2025, representing 61% of all posts ever made on the platform. The company also reported a fivefold increase in legal requests, receiving 1,470 requests from law enforcement and regulatory bodies, up from 238 in 2024. This growth has been accompanied by a 54% rise in moderation reports, totaling 9.97 million in 2025. Despite the increase, Bluesky noted that this growth aligns with its user base expansion.
Competition and Challenges
As Bluesky continues to compete with established platforms, it faces challenges in content moderation and regulatory compliance. The platform received 1.24 million user reports, with categories such as misleading content, harassment, and sexual content being the most reported. Automated systems flagged 2.54 million potential violations, while Bluesky took down 2.44 million items, including accounts and content. The company has also been proactive in removing accounts linked to influence operations, notably from Russia.
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Industry Implications
Bluesky’s transparency report underscores the growing complexity of managing decentralized social networks. With a significant rise in user reports and legal demands, the company has increased its moderation efforts, applying 16.49 million content labels in 2025. This reflects a broader industry trend towards enhanced content moderation and regulatory compliance, as social media platforms navigate increasing scrutiny and user expectations.
Bluesky’s efforts to improve transparency and accountability are crucial as it continues to scale. The platform’s approach to moderation and legal compliance will be key factors in its ability to maintain user trust and compete in the crowded social media landscape. As Bluesky evolves, its strategies and policies will likely influence industry standards and practices. For more information, visit Bluesky’s website.
