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“The environment we launched into is not the environment we operate in today. Search and social no longer send readers to publishers the way they did even a year ago, and we would rather move early than spend years defending a model that is being eroded underneath us.
“So we are pivoting to the one relationship nobody can reprice or algorithm away: readers who ask to hear from us directly. A newsletter we own end to end, sent to people who chose it. That is a deliberate decision to build something durable rather than something dependent, and to keep this company standing for the long term.”
Michael Elliot Cunningham · Chief Executive Officer, CGN Entertainment