Private equity firm Everstone Capital is merging India’s Wingify and France’s AB Tasty to create a digital experience optimization platform valued at over $100 million. This strategic move comes a year after Everstone acquired a controlling stake in Wingify for $200 million. The combined entity aims to serve over 4,000 customers globally, generating more than $100 million in annual revenue, primarily from the U.S. and Europe.
## Company and Product
Wingify, co-founded by Sparsh Gupta and Paras Chopra in 2010, is known for its VWO platform, which enhances online conversion rates through A/B testing and customer experience optimization. With clients like Forbes and Walt Disney, Wingify has maintained profitability while remaining bootstrapped until Everstone’s acquisition. AB Tasty, founded in 2014 and headquartered in Paris, offers experimentation and personalization software used by brands such as L’Oréal and Samsonite. The merger will see Gupta leading the new company as CEO, with a team of executives from both organizations.
## Context and Competition
The merger reflects a broader trend of consolidation in the digital experience tools sector, as enterprises seek integrated platforms to deploy AI across marketing and product teams. The combined company will compete with established players like Optimizely and Adobe, expanding its reach in Europe and enhancing its product suite. Everstone’s strategy aligns with a growing wave of private equity-led mergers and acquisitions in the enterprise software market, driven by the pursuit of scalable, AI-ready platforms.
## Market Implications
This merger underscores the increasing demand for comprehensive digital experience solutions. As private equity firms continue to consolidate resources, the industry sees a shift towards creating larger, more integrated platforms. The combined entity will operate with close to 800 employees across 11 global offices, focusing on value creation rather than cost-cutting. Everstone will maintain majority control, supporting the company with an advisory board to further its growth and innovation.
The merger positions the new entity as a significant player in the digital optimization market, poised to capitalize on the growing need for seamless, AI-driven customer experiences.
