Gaiia Leverages R&D Credits to Pivot from ISP to SaaS
Gaiia, a Québec City-based startup, has successfully pivoted from an internet service provider (ISP) to a software-as-a-service (SaaS) company, utilizing R&D tax credits to support its transition. Originally operating as Oxio, the company served 40,000 subscribers before selling its ISP operations to Cogeco Connexion for $100 million. The sale allowed Gaiia to focus on its proprietary software platform, which streamlines operations for ISPs.
### From ISP to Software Innovator
Gaiia’s software platform offers a comprehensive solution for ISPs, replacing outdated infrastructure with tools for customer management, billing, analytics, and network monitoring. After the sale of its ISP business, Gaiia faced the challenge of maintaining financial stability with reduced revenue. The company’s leadership recognized the potential of its software and decided to invest in its development, despite operating with a significantly smaller team.
### Navigating Financial Challenges
To finance its pivot, Gaiia relied on Canada’s Scientific Research and Experimental Development (SR&ED) tax credits and Québec’s Développement des affaires électroniques (CDAE) credits. These programs support companies conducting R&D in Canada. Gaiia partnered with Boast, a platform that simplifies the tax credit application process, to manage these claims efficiently. Erin Bury, Gaiia’s Head of Finance, emphasized the importance of these credits in extending the company’s financial runway and supporting its growth without diluting equity.
### Industry Implications
Gaiia’s pivot reflects a broader trend of ISPs and tech companies leveraging internal innovations to create new revenue streams. The company’s focus on software development aligns with the increasing demand for modern, integrated solutions in the telecommunications industry. By capitalizing on R&D incentives, Gaiia has positioned itself to expand its customer base, particularly in the United States, and prepare for a Series B funding round.
Gaiia’s strategic use of R&D tax credits highlights the value of government incentives in supporting tech innovation. As the company continues to grow, its experience underscores the potential for other Canadian startups to transform their business models through effective financial management and strategic pivots.




















