Bengaluru-based Pronto has rapidly expanded its footprint in India’s domestic help market, securing a $25 million Series B funding round led by Epiq Capital. This investment values the nine-month-old startup at $100 million, a significant leap from its $12.5 million valuation in May 2025. Existing investors like Glade Brook Capital and Bain Capital Ventures also participated, bringing total funding to approximately $40 million.
### Pronto’s Business Model
Pronto is transforming India’s informal domestic services sector by offering structured, on-demand help for household chores. The platform promises trained, background-verified professionals, known as “Pros,” who can be dispatched within 10 minutes in select micromarkets. This approach has led to a surge in daily bookings, now reaching 18,000, up from 1,000 last year. Founder Anjali Sardana aims to hit 70,000 daily bookings by June. Pronto has expanded from one city to 10, including major hubs like Delhi NCR and Mumbai, with over 150 micromarkets in operation.
### Competitive Landscape
The domestic services market in India is heating up, with Pronto facing competition from companies like Snabbit and Urban Company. Snabbit recently raised $30 million, achieving a $180 million valuation, while Urban Company reported over 50,000 daily bookings. Despite the competition, Pronto’s daily active users grew by 37% to approximately 101,000, surpassing Snabbit’s growth rate. Sardana emphasizes that service quality remains Pronto’s priority in this competitive environment.
### Market Implications
The home services sector in India is valued at around $56 billion to $57 billion, yet online penetration remains below 1%. As urbanization and demand for reliable services increase, the online segment is expected to grow significantly. Pronto plans to use its recent funding to onboard more professionals, expand into new cities, and pilot additional services like cooking and dog walking. With a core team of about 60 employees, the startup is well-positioned to capitalize on this growth opportunity.
Pronto’s rapid valuation increase and expansion highlight the potential for digital platforms to formalize and revolutionize India’s vast informal domestic services market. As the company continues to scale, its focus on quality and reliability could set new standards in the industry.
