SusHi Tech Tokyo isn’t your typical tech conference. When 60,000 attendees gather at Tokyo Big Sight from April 27 to 29, they won’t just be swapping business cards. Instead, they’ll engage in 10,000 pre-arranged business meetings, turning the event into a massive deal-making arena. This isn’t about collecting swag; it’s about creating opportunities.
SusHi Tech’s app is at the heart of this transformation. It’s not just an event guide—it’s a matchmaking tool. Attendees set up profiles and specify their interests before arrival. The app’s AI then suggests connections, opens messaging channels, and allows pre-booking of meeting spaces. The aim? Eliminate the barriers that keep people from having meaningful conversations.
The reverse pitch format adds another layer of intrigue. Instead of startups pitching to corporations, companies and city governments present their challenges, inviting startups to propose solutions. This year, cities like Moreton Bay and Rome are using this format to issue public RFPs. Major corporates such as Sony and Google are also on the hunt for innovative partners, showcasing their needs and inviting collaboration.
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With 750 startups exhibiting, 400 of which are international, SusHi Tech offers a diverse cross-section of the global startup ecosystem. City partners from 25 countries bring cohorts specifically to connect with Japanese partners. The event also marks the debut of 45 growth-stage Japanese companies, supported by the Tokyo Metropolitan Government.
For those unable to attend in person, SusHi Tech offers a unique remote participation option. On-site staff will navigate the floor with devices displaying remote attendees’ faces, allowing real-time interaction. Alternatively, sessions can be streamed online, ensuring access to the event’s content from anywhere.
As SusHi Tech Tokyo 2026 approaches, it’s clear that this event is reshaping how tech conferences operate. By prioritizing facilitated meetings and reversing traditional pitch dynamics, it offers a fresh approach to networking and collaboration. This isn’t just a conference; it’s a strategic entry point into the Japanese market, offering tangible opportunities for startups and investors alike.
For more details, visit SusHi Tech Tokyo.
